Tips on Sending Business Christmas Cards & Corporate Holiday Cards

Today everyone is obsessed with communicating electronically. We are inundated with emails, texts, instant messages. Sending business Christmas cards through the mail almost sounds old fashioned, right? Don’t be too quick to leap to that assumption. The time honored tradition of sending company holiday cards is a way of personally connecting with your customers, clients, business associates and employees that just cannot be underestimated.

Branding in today’s business world is essential. You want to be sure your company name is in the forefront of your customers’ minds at all times and sending personalized business Christmas cards during the holiday season contributes towards that goal. You want to be the one they think of when they are in the market for your goods or services. Acknowledging their business and letting them know how much you value them is key to solidifying those important business relationships you’ve worked so hard to establish. The simple act of sending business holiday cards selected with care will send the message of appreciation and goodwill you wish to convey.

Now that you’ve realized the value in sending corporate holiday cards, you want to make sure you do it right. While there are no hard fast rules, below are some guidelines to keep in mind when sending out business Christmas cards.

• Don’t send your cards late. If your Christmas card arrives after the holidays, you have just sent the wrong message to your customers. Be sure to send your cards early. Anytime after Thanksgiving is appropriate but be sure to have them in the mail no later than December 15th, especially if you are mailing out of state. Cards being sent internationally should be sent no later than the first week of December.
• If you have missed getting out your business Christmas cards in time for the holiday, consider sending out a Happy New Year card instead.
• Don’t underestimate the importance of selecting a quality Christmas greeting card. Sending a card that is made of cheap paper is not going to send the message that you value that person’s business.
• Select a business holiday card that will appeal to the widest audience. Sending a religious themed card may offend some you might consider keeping your greeting message secular by using phrases such as Happy Holidays or Season’s Greetings.
• Keep your company contact information up to date by including your return address so that the post office will return the card if the address is no longer valid. It will also serve a dual purpose by providing your contact information to your recipients.